Sports Illustrated's Peter King Aims To Create Appointment Reading With New MMQB Site

Sports Illustrated is launching a standalone football website, MMQB, tomorrow morning. The site?s name comes from star Sports Illustrated writer Peter King, who writes a weekly column, Monday Morning Quarterback. King says a range of NFL personalities, from Tom Brady to Joe Namath, and celebrity football fans like Olivia Munn will contribute to the site in the first few weeks.

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