One of the (many) reasons augmented reality apps haven't caught on is because they usually require markers or special objects for their tracking software to work. Unlike this
Obvious Engine system which can easily track anything in a scene.
More » Source: http://feeds.gawker.com/~r/gizmodo/full/~3/4N73VdDd-HI/slick-augmented-reality-demo-works-on-any-object-without-special-markers
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