Should You Buy Book Review Today?

A book review is just like any review in general that can help you sell. If you have positive reviews, they will help you convince consumers that what you are trying to sell is good. A book that received positive reviews will most likely be a hit. However, there are some exceptions when reviews are not 100 percent positive but somewhat controversial and people are inclined to know the truth. Speaking of the truth, some experts say that reviews in general are much more effective than the traditional marketing and advertising tactics because they have the element of the ?truth? because they don?t come directly from the seller.

What Should Be in a Review?

Traditionally, a book review must state both the positive and negative aspects. What makes the book worth the time or money? What could make people think that they are just wasting time or money in the book?

Book Reviews Today

Because of the open buying of reviews, many think that the functions of reviews were already lost. Years ago, the reviews are written to describe and evaluate the product. They are written by consumers to share what they think about the product. They are there to help other consumers, who are thinking about buying a product, know if the product is worthy of money and time. Those were the days when writing or publishing reviews does not involve money.

Today, the reviews can be bought. However, they are still informative. The reviews even the ones paid for still describe or give information about the product. However, today?s reviews have a new purpose. They are also used to support the seller and help them build their reputation. They still play a role in promoting or marketing a product. They still, somehow, have an effect on the consumers? decisions. Someone who sees a positive review about a book may be inclined to buy it. To put it simply, most of the reviews today are usually written for the marketing side more than for editorial purposes.

Should You Buy a Review?

Most people or companies selling something can buy a review. Should you buy a book review? It depends. Buying a book review may make you feel guilty. You may think that you are fooling the consumers. However, those who do it rationalize by saying that they do not buy the reviews but simply pay people to spend some time reviewing the book. It is a good point. Who would take time to review a book after reading it? It is probably only those who don?t have anything to do with their life. Even some book enthusiasts do not take the time to write a review all the time.

So, should you buy a review? You should if you are desperate to get more sales or to promote your book. If it will be of any help, it is estimated that about 33 percent of reviews on the Web are ?fake? and by that we refer to the money involved for writing the review.

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