How Search Engines Filter Out Spam-Filled Websites | Best Web ...

By Dorothy Raj

In website publishing there are do's and don'ts that webmasters and Internet users alike should be aware of. These are meant to promote ethical online practices and encourage responsible Internet usage. But despite the efforts of search engine companies to filter out websites containing suspicious elements, why are there still many fraudulent activities online?

There are several reasons why some people engage in black hat SEO. One, they (webmasters) are convinced that they can mislead search engines. Two, there are webmasters who think they will not be caught because search engines don't pay attention to these things. Third, search engines impose different penalties, though most often a web page is delisted from search results once it's caught spamming.

This is why search engines continuously improve and change their algorithms (usually without saying it) to ensure that only the most significant website would appear on the result page. Examples of these are the newly implemented Google Panda and Penguin, both aiming to filter out low quality, over optimized, and spam-filled websites.

It's only natural for businesses in Singapore to consider submitting their websites to Google, which is one of the largest and arguably one of the widely used search engines in the world. Given this line of thinking, it only follows that the type of SEO companies in Singapore businesses should deal with must be aware of Google's webmaster guidelines. The webmaster guidelines cover three areas of website publishing, namely technical, design and content, and quality guidelines.

However, there are instances when search crawlers would find something suspicious in your website even when you think you have not done anything for your website to be considered malicious. Things like these really happen especially when your webmaster tends to over experiment. Although nothing is wrong with doing trial and error, a good webmaster knows when to stop experimenting before it's too late.

It's important thereby that the SEO SG company you entrust with your website is expert and updated with search engine algorithms. After all, the chief requirements for search engines will certainly change over time.

Source: http://best-web-hostings.blogspot.com/2012/11/how-search-engines-filter-out-spam.html

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