While getting leads for your business is an extremely essential aspect to your success, without having the right follow up your real estate marketing efforts are going to be squandered. Due to really busy schedules, many agents are likely to overlook this one area. Nevertheless, if you are not staying in contact with your target audience, it is nearly impossible to develop any relationships with your email list.
Just what is the result of all this? Agents will neglect a huge portion of business, because most sellers and buyers aren?t prepared to make a decision right away. Plus, because increasingly more business is now being performed online, it is much easier to lose a personal bond with each prospect.
As a result, as a way to assist busy professionals with their online real estate marketing and prospecting, we?ve created a quick and simple process that you may follow. We choose to refer to this tactic as the most reliable and laziest technique to incubate leads.
Swift Summary of This Powerful Process
1. Whenever a new lead enters your funnel, it is important that you take the time to consistently reach out to them. This can be conducted by sending 2 weekly emails to your list. For starters, you need to supply an updated list of properties (whatever your prospects chose to sign up for), so that they can get constant reminders.
2. Next, you will want to distribute a best buy deal each week on a different day (this real estate marketing tactic really produces results). Just look through your MLS results or present listings to provide a hot buy for your readership. Take a few moments to describe why you selected this home and what causes it to stick out.
3. In addition, always include a simple call to action which will get serious prospects to take action. One of the most effective messages we have tried out is the ?private open house.? This introduces a chance for people to look at the home, but it?s much less threatening than a one on one showing. Ask for for people to text, email or call to RSVP.
By following these three basic steps, you will build a steady course of action that your prospects will come to anticipate each week. Make a point to continually deliver both emails, because you will get a much better reaction from your list than if you only email occasionally.
Plus, you?ll definitely stand apart from your competitors, because most real estate professionals are not carrying out a comparable process to stay in contact with their leads. Like this idea but want more leads in your funnel? Visit us without delay at Real Estate Marketing to learn a powerful three step strategy to produce even more leads for your own business!
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